Business Management Marketing

The Business Management Marketing program provides students with the fundamental knowledge and skills needed for careers in:

  • Marketing
  • Advertising
  • Promotions
  • Public relations
  • Sales management

Students have the option to complete certificates in each of these business management career fields initially. Upon successful completion of the certificate, students are able to incorporate the 24 credit hours earned into an Associate's degree in Business Management to satisfy their individual career goals.

Employment/Career Potential

According to the 2016-2017 Occupational Outlook Handbook, employment in the fields of advertising, marketing, promotions, public relations, and sales managers is expected to grow 9% through 2024. Job growth will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one's product or service stand out in the crowd. In addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to better reach potential customers.

Entry-level position availability, particularly in the Harford County region, is promising as major retailers are slated to provide the county with substantial new job growth. Minimum standards and employment competition are higher for supervisory positions in marketing management.

Contact Information

Prof. Miriam Huddleston

Advising, Career, and Transfer Services