Biography

PowerPoints

Office Hours

Back to Homepage

Welcome  l  Sample Syllabus  l  Technical Support

NOTE: This is a sample syllabus. For current semester syllabus access WebCT course or email sferrite@harford.edu.

HARFORD COMMUNITY COLLEGE
401 Thomas Run Road
Bel Air, MD 21015

COURSE DESCRIPTION:

This course is designed to introduce the student to the fundamentals of marketing decision-making. The course begins at product/service design, moves through pricing, distribution and promotion, and ends at the customer's hands. Case studies and real life examples help to illustrate marketing concepts.

REQUIRED TEXTBOOK:

Contemporary Marketing. 11th ed., by Boone & Kurtz, Dryden Press, 2001.

COURSE OBJECTIVES:

At the end of the semester the student will be able to:

1. define the steps in the evolution of the marketing process;
2. identify and explain the controllable and uncontrollable factors in the marketing environment;
3. define marketing research and the process involved; (Outcomes: Information Literacy)
4. discuss the consumer, both final and organizational, and the methods for developing a target market;
5. explain product planning: all the activities from new product creation to the deletion of unsatisfactory products;
6. discuss distribution planning, physical distribution, wholesaling and retailing;
7. discuss promotion planning and the elements of promotion: advertising, publicity, personal selling and sales promotion; (Outcomes: Communication)
8. develop a price strategy; (Outcomes: Computation Skills)
9. plain the elements of international marketing, service and non-profit marketing (Outcomes: Culture and Society).

COURSE REQUIREMENTS:

1. Regular attendance (see attendance policy)
2. Completion of assignments
3. Participation in class discussions
4. Satisfactory achievement on tests, assignments, and case studies

ATTENDANCE POLICY:

Regular and punctual attendance is expected of all students. In the case of absence, it is the student's responsibility to talk with the instructor about the absence and missed course work.

GRADING STANDARDS:

A = 90% - l00% Exams (5) - 70%
B = 80% - 89% Case Studies (2) - l5%
C = 70% - 79% Project Case Study - l5%
D = 60% - 69%
F = 59% and below

Late papers will lose l0 points unless instructor is notified prior to due date. All late papers must be turned in no later than one week from the due date. Makeup exams will only be given in emergencies. Alternate arrangements must be made with the instructor prior to the exam or the day of the exam. If no contact is made by midnight of the exam day, no makeup exam will be given.

COLLEGE POLICY ON CHEATING AND PLAGIARISM:

The attempt to present, as his or her own work that which he or she has not produced is regarded by the faculty and administration as a serious offence. Students are considered to have cheated if they copy the work of another during an examination or turn in a paper or an assignment written, in whole or part, by someone else. Students are guilty of plagiarism, intentional or not, if they copy materials from books, magazines or other sources or if they paraphrase ideas from such sources without acknowledging them. Students guilty of, or assisting others in, either cheating or plagiarism on an assignment, quiz or examination may receive a grade of F for the course involved and may be suspended or dismissed from the program or College.

INCLEMENT WEATHER:

If any classes have to be canceled, tests will be rescheduled for the next class period and assignments will be collected at the next class period. The telephone number to call for weather information is 410-836-4322.

Principles of Marketing
Course Outline