ASSOCIATE OF APPLIED SCIENCES DEGREE2012 - 2013
MASS COMMUNICATIONS
Advertising and Sales Promotion

Award: Associate of Applied Sciences Degree
No. of credits required: 
63-64
For more information: Contact Prof. Wayne Hepler, 443-412-2358, whepler@harford.edu; or Advising, Career, and Transfer Services, 443-412-2301.

PROGRAM DESCRIPTION
Designed to prepare students for entry-level employment in advertising sales and promotion or for transfer to a four-year institution, this program emphasizes the business aspects of the media, including sales, advertising, marketing promotions, and management.

PROGRAM GOALS
Upon completion of the Associate of Applied Sciences in Mass Communications degree students will be able to:
  1. Demonstrate media literacy.
  2. Appraise present-day media content, operation, regulation, impact, and implications.
  3. Apply current technology to produce or market media content.
  4. Convey ideas via electronic media.

EMPLOYMENT INFORMATION
 Advertising account executives oversee the administration of stations, networks, cable and satellite operations, as well as commercial advertising campaigns. Typical activities in this career field include developing sales material, calling on clients, creating promotional campaigns, and developing multimedia presentations.

Entry-level positions in this field are promising. However, minimum standards and employment competition are high. Students are encouraged to prepare a portfolio and a résumé prior to seeking employment.


Note: The following codes identify courses which satisfy the General Education Degree Requirements:
          Behavioral/Social Science
          English Composition
          Arts/Humanities
          Interdisciplinary and Emerging Issues
          Biological/Physical Laboratory Science
          Mathematics
          Biological/Physical Science
TO SATISFY THE DIVERSITY REQUIREMENT: Associate degree students must complete one 3-credit diversity course . It is recommended that students select one of the 3-credit , , course electives from those that also appear on the approved list of diversity course graduation requirements.
 

DEGREE REQUIREMENTS
Recommended Course Sequence

First Semester Credits
BA 104Advertising and Sales Promotion 3
CIS 102Introduction to Information Sciences 3
ENG 101English Composition 3
MC 101Introduction to Electronic Media 3
MC 102Audio Production 3
Physical Education/Fitness Elective1
 Semester Total16
   
Second Semester Credits
ART 101Fundamentals of 2D Design * 
              or  
BA 105Professional Selling *3
BA 101Introduction to Business 3
Behavioral/Social Science Elective 3
Arts/Humanities Elective 3
General Elective **3
 Semester Total15
   
Third Semester   Credits
ART 103Introduction to Graphic Communications * 
              or  
BA 203Principles of Marketing *3
CMST 101Speech Fundamentals 3
MC 201Writing for the Electronic Media 3
Biological/Physical Lab Science Elective 4
Behavioral/Social Science Elective 3
 Semester Total16
   
Fourth Semester Credits
MC 103Television Studio Production  3
MC 284Field Project: Advertising and Sales Promotion 3
Mathematics Elective 3-4
Arts/Humanities Elective 3
General Elective **3
Physical Education Elective1
 Semester Total16-17
   

* Students, through advisement, may elect options toward media sales or advertising promotion. The selection of a General Elective in the final semester will depend upon the student's choice of options in the second and third semesters.
** General Elective upon advisement and chosen according to personal or career interests or to the requirements of the institution to which transfer is planned.

FIELD TRIP STATEMENT
 Courses in this program may require field trips.