Award: Associate of Applied Sciences Degree
For more information: Contact Prof. Wayne Hepler,
443-412-2358, firstname.lastname@example.org; or Advising, Career,
and Transfer Services, 443-412-2301.
|No. of credits required: |
Designed to prepare students for entry-level employment in
advertising sales and promotion or for transfer to a four-year
institution, this program emphasizes the business aspects of
the media, including sales, advertising, marketing promotions,
Upon completion of the Associate of Applied Sciences in Mass Communications degree students
will be able to:
- Demonstrate media literacy.
- Appraise present-day media content, operation, regulation, impact, and implications.
- Apply current technology to produce or market media content.
- Convey ideas via electronic media.
Advertising account executives oversee the administration
of stations, networks, cable and satellite operations, as well
as commercial advertising campaigns. Typical activities in
this career field include developing sales material, calling
on clients, creating promotional campaigns, and developing
Entry-level positions in this field are promising. However,
minimum standards and employment competition are high.
Students are encouraged to prepare a portfolio and a résumé
prior to seeking employment.
Recommended Course Sequence
* Students, through advisement, may elect options toward
media sales or advertising promotion. The
selection of a General Elective in the final semester
will depend upon the student's choice of options in
the second and third semesters.
** General Elective upon advisement and chosen according
to personal or career interests or to the requirements of
the institution to which transfer is planned.
FIELD TRIP STATEMENT
Courses in this program may require field trips.