Award: Certificate in Mass Communications
| No. of credits required: | 30 |
For more information: Contact Prof. Wayne Hepler,
443-412-2358, whepler@harford.edu; or Advising, Career,
and Transfer Services, 443-412-2301.
PROGRAM DESCRIPTION
This program is designed to prepare students for entry level
employment in broadcast sales and advertising and includes
only those courses which are directly related to this field.
PROGRAM GOALS
Upon completion of the Associate of Applied Sciences in Mass Communications degree students
will be able to:
- Demonstrate media literacy.
- Appraise present-day media content, operation, regulation, impact, and implications.
- Apply current technology to produce or market media content.
- Convey ideas via electronic media.
REQUIRED COURSES
* Students, through advisement, may select options
leading toward media sales or advertising
promotion. Choose from BA 105 and BA 203 OR ART 101 and ART 103.
GAINFUL EMPLOYMENT
Mass Communications - Advertising and Sales Promotion Certificate, 30 credits
CIP: 09.09.03
SOC: 11-2000, 11-2031, 27-3043, 41-3011
Occupations: Adv-Prom. Mgr., Pub.Rltns. Mgr., Copy Writer
Sales People
Link to O*Net: http://www.onetonline.org/find/result?s=11-2000 ,
http://www.onetonline.org/find/result?s=27-3000 ,
http://www.onetonline.org/find/result?s=41-3000 ,
Tuition and Fees: $3470.00
Time to Completion: 2 years
Note: The 2011-2012 Catalog was used to define credits to completion, and program cost.
Program length is calculated based on average 9 credits per semester, assumed the student was college ready and not required to take developmental course(s).
These figures are based on estimations, and do not include any increases that may occur in course materials or credit fees.
For additional information go to: http://www.harford.edu/catalog/pdf/gainful-employment.pdf
EMPLOYMENT INFORMATION
Advertising account executives oversee the administration
of stations, networks, cable and satellite operations, as well
as commercial advertising campaigns. Typical activities in
this career field include developing sales material, calling
on clients, creating promotional campaigns, and developing
multimedia presentations.
Entry-level positions in this field are promising. However,
minimum standards and employment competition are high.
Students are encouraged to prepare a portfolio and a
résumé prior to seeking employment. Certificate holders may
expect to face employment competition.
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CERTIFICATE REQUIREMENTS
Students earning a certificate from HCC must complete or demonstrate exemption from the following courses: ENG 003
and ENG 012, or ENG 018; and MATH 001 or MATH 010. See graduation
requirement details in this catalog for further information.
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Behavioral/Social Science
English Composition
Arts/Humanities
Biological/Physical Laboratory Science
Mathematics
Biological/Physical Science