Award: Certificate in Business Management
| No. of credits required: | 24 |
For more information: Contact Prof.Miriam Huddleston, 443-412-2426, mhuddles@harford.edu; or Advising, Career, and Transfer Services, 443-412-2301.
PROGRAM DESCRIPTION
The Business Management Marketing Certificate prepares students for employment in entry level marketing positions. The certificate enables students to obtain knowledge, skills, and competencies in the challenging business field of Marketing.
Students who complete this certificate have the option of incorporating these 24 credits into an Associate of Applied Science (A.A.S.) Business Management degree to satisfy their individual career goals.
PROGRAM GOALS
Upon successful completion of this certificate program of study students will be able to:
- Examine different types of marketing mix components used in businesses and organizations.
- Identify trends in the market place and identify opportunities for creating value for customers through marketing strategies.
- Use information technology applications to develop business solutions related to marketing.
- Demonstrate marketing problem-solving skills in business decision making.
- Prepare for Associate of Applied Sciences (AAS) degree in Business Management.
REQUIRED COURSES
GAINFUL EMPLOYMENT
Business Management-Marketing, 24 credits
CIP: 52.1401
SOC: 11-2011, 11-2011, 11-2021, 11-2031, 11-2022
Occupations: Advertising Manager, Promotions Manager, Marketing Manager, Public Relations Manager, Sales Manager
Link to O*Net: http://www.onetonline.org/link/summary/11-2021.00
Tuition and Fees: $3,400.00
Time to Completion: 1.5 years
Note: The 2011-2012 Catalog was used to define credits to completion, and program cost.
Program length is calculated based on average 9 credits per semester, assumed the student was college ready and not required to take developmental course(s).
These figures are based on estimations, and do not include any increases that may occur in course materials or credit fees.
For additional information go to: http://www.harford.edu/catalog/pdf/gainful-employment.pdf
EMPLOYMENT INFORMATION
Employment opportunities in the marketing field include professional selling, retail sales and management, advertising, public relations and marketing management. Employment opportunities in the marketing field are projected to grow by 5%over the next few years, according to the Maryland Department of Labor. Students will acquire the fundamental marketing knowledge and technical skills to support small business growth.
Entry level position availability in the field is promising as major retailers are slated to provide the county with more than 1,000 new jobs. Minimum standards and employment competition are higher for supervisory positions in marketing.
|
|
CERTIFICATE REQUIREMENTS
Students earning a certificate from HCC must complete or demonstrate exemption from the following courses: ENG 003 and ENG 012, or ENG 018; and MATH 001 or MATH 010. See graduation requirement details in this catalog for further information.
|
